Dr Esther Hereth

UX ResearchWeb Design

Dr Esther Hereth

July to August 2021
WordPress, Figma

Project brief

Doctor moving from Paris to south of France. Previously part of a larger clinic, now wants to be known as an individual, and showcase the three places she takes appointments in. Wants her website to convey her very human-centered approach. Content needs to reassure patients, and help them find answers to their questions about eye illnesses.


  • Accompany the client in her first server and domain acquiring
  • Install WordPress
  • Create custom responsive theme
  • UX design with the patient in mind (older people, with eyesight issues)
  • Integrate custom content made by the doctor herself and optimize it to be medically exact yet SEO-friendly