Ophta Provence

UX ResearchWeb Design

Ophta Provence

January to June 2022
WordPress, Figma, FormCraft

Project brief

Ophthalmological clinic in Aix-en-Provence needed a new website. Had to be modern, yet with a corporate feeling. First use was to be able to reassure patients, and help them find answers to all of their questions about eye surgeries and treatments.


  • Install WordPress
  • Create custom responsive theme
  • UX design with the patient in mind (older people, with eyesight issues)
  • Create mega menu to have all information easily located in one click
  • Have an in-site contact form that allows patients to contact directly with their doctor
  • Integrate content and optimize it to be medically exact yet SEO-friendly

Previous website

Plain, simple, from scratch HTML website. Lacked brand identity. No medical content.